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Ascendia Brands Inc-Ogilvie & Helen of Troy Ltd	Update Date: 10/17/08
Date Announced: 10/08/08
Value (million $USD): 4.7 million U.S. Dollar

Status: Completed

TRANSACTION DETAILS
Date Announced	10/08/08
Date Originally Announced	10/09/08
Format	Acq. of Assets	Acquisition techniques	Divestiture
Attitude	Friendly	Agency	n/a
Value	4.7 million U.S. Dollar	Advisor Fees	n/a

SYNOPSIS
US - Helen of Troy Ltd acquired Ogilvie, a manufacturer of hair care products, from Ascendia Branch Inc, for $4.725 mil.

TARGET
Name	Ascendia Brands Inc-Ogilvie
Industries	n/a
City	Hamilton
State	NJ
Nation	United States
Incorporated in	n/a
Public Status	Subsidiary
Business Description	Ogilvie, located in Hamilton, New Jersey, and owned by Ascendia Brands Inc, manufactures hair care products.
Advisors	NULL
Target Sales	n/a

ACQUIROR
Name	Helen of Troy Ltd (HELE)
Industries	Plastics products, nec; Manufacturing industries, nec; Electric housewares and fans; Fabricated rubber prod, nec; Hand and edge tools, except machine tools and saws; Retail nurseries, lawn and garden supply stores; Specialty cleaning and polishing preparations; Residential electric lighting fixtures; Nondurable goods, nec; Drugs, drug proprietaries, and druggists' sundries; Homefurnishings
City	El Paso
State	TX
Nation	United States
Incorporated in	TX
Public Status	Public
Business Description	Helen of Troy Ltd, headquartered in El Paso, Texas, and with locations in UK, Mexico, and Canada, manufactures and wholesales personal care and household products. The company operates through two segments, Personal Care and Housewares. The Personal Care segment offers hair dryers, straighteners, curling irons, hair setters, shavers, home hair clippers and trimmers, paraffin baths, footbaths, body massagers, brushes, liquid hair styling products, fragrances, deodorants, foot powder, body powder, and the likes. The Housewares segment provides kitchen tools, cutlery, bar and wine accessories, household cleaning tools, food storage containers, tea kettles, trash cans, storage and organization products, hand tools, gardening tools, kitchen mitts and trivets, barbeque tools, and rechargeable lighting products. The company was founded in 1968.
Advisors	NULL
Acquiror Sales	653.0 million U.S. Dollar

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