Whole Foods, the nation's popular and fast-growing chain of "healthy" supermarkets, makes you feel good about groceries the moment you enter.
Its mountains of lustrous produce, farmer's-market ambience and declared mission to provide you with the freshest natural and organic products make it seem as though you're doing a good deed for yourself and the environment.
But not everything at Whole Foods is all that wholesome. And buying there could cost you a lot more than at other supermarkets - which is why some dub the store "Whole Paycheck."
When you shop there, keep the following pointers in mind.
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Whole Paycheck?
| FTC challenges the organic market's $565M takeover of rival Wild Oats, government plans to file a request to block the deal. (more) CNN's Gerri Willis brings you an expert's advice on how you can get the most for your organic dollar. (more)  With so many alternatives to conventional medicine, how do you know what works and what's just old-fashioned snake oil? Money Magazine takes a close look. (more) |
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